El canal web es una necesidad para tu correduría de seguros: Internet es parte de nuestras vidas cotidianas y profesionales. Y tu cliente dispone de un smartphone conectado a datos con el que se informa de sus opciones de compra de ocio y servicios de todo tipo. También sobre seguros.
En el mercado asegurador, las entidades aseguradoras parecen ahora más cercanas que nunca, con sus app, su presencia en redes sociales y sus canales de venta online; La banca tampoco pierde comba… ¿qué puede hacer tu correduría de seguros?
- no perder el tren web frente a la competencia
- debe aceptar el canal web como una nueva oportunidad
- aplicar su cercanía al cliente adaptándola a las nuevas tecnologías
La oportunidad requiere:
- desarrollar espacios web en los que muestre su catálogo de productos y servicios con toda la amplitud posible y que, gracias a las webs responsive, serán cómodamente accesibles a sus clientes/visitantes a través de sus smartphones.
- incorporando un área de noticias aseguradoras que expliquen a clientes y visitantes web sus servicios y ventajas.
- creando en el entorno web un “área privada” que informe de las circunstancias de sus pólizas en vigor a cada cliente: vencimientos, garantías, situación de sus siniestros, etc.
- aprovechando las redes sociales para acercarte a tus clientes
- etc.
Cada correduría debe decidir qué elementos web debe potenciar.
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